No need for me to repeat something you’ve heard a million times, right?
Maybe you’ve heard that email marketing is the #1 way to drive traffic to your website, your content, and your paid offers (so that you can grow your audience, make a bigger impact, and get that money, honey!).
Maybe you’ve even heard that when it comes to SELLING stuff, email marketing kicks Instagram® and Facebook®'s butt by over 300%.* (yea, for real).
And I'm sure you’ve noticed that while you only see 10% of the IG and FB posts from people you follow, every time those people send you an email, it lands straight in your inbox with zero algorithm interference.
Turn every new subscriber who joins your list into a customer or raving fan
Position yourself as an expert and get asked to spotlight on the most prestigious websites, social media accounts, and podcasts in your niche
Sell out your offers in a stress-free, sleaze-free way every time you create and launch something new
Make affiliate sales with your email list (yep, even if you don't have anything of your own to sell, you can still make money with your list!)
Set up automated email systems so you're making sales in your biz even when you’re not working (piña coladas by the pool, anyone?)
Your email list was growing at a snail’s pace (and may or may not have included your mom and BFF who signed up as a show of support).
You got hung up trying to write a welcome series that people actually wanted to read — and finally decided that one semi-okay email was gonna have to do it.
And you low-key freaked out every time you tried to write an email to your list, hit backspace a million times, and then ended up scrapping the whole thing altogether (again).
The reason email lists feel like one big headache in the entrepreneurial psyche is that most bloggers and entrepreneurs (including some of the ‘experts’ teaching this kinda stuff) are approaching list-building completely backward.
Yes, it’s important to start and grow your email list. There’s no doubt about that.
But what’s more important than starting your email list is having a clear and actionable plan for how you’ll SERVE and SELL to your subscribers once you actually have them.
By making “service” and “sales” the foundation of your email marketing strategy, you’ll find it hard not to build an email list filled with people who are excited to buy everything you sell.
That is, if you can avoid the five most deadly pitfalls that trip up newbie list-builders…
I get it, you’re crazy busy trying to juggle a million different things at once.
But here's the hard truth: You really don’t have time NOT to be building an email list.
Email marketing has the highest return on investment of ANY strategy you could implement for your business, and the best time to build your list is... yesterday.
Plus, when you approach your email list with intention, you can integrate it into your business in a way where it doesn’t take up a ton of extra time — but can 5x or 10x your income.
Email marketing is not just another “to-do” on your already overflowing list — it’s the backbone of your success as an entrepreneur.
Tech can trip up even the most seasoned entrepreneurs, but the entrepreneurs who get ahead are the ones who don’t let the tech hold them back.
I always refer back to this motto from Marie Forleo: “Everything is figureoutable”. And it is! Plus nowadays, email marketing tools are more intuitive and user-friendly than ever before.
Not to mention the fact that there are tech tutorials and videos for just about every tool you’ll need to grow your list, and incredible customer support teams just waiting to show you the ropes.
You are both smart enough and savvy enough to figure out all this email list tech stuff. Once you get past the learning curve, it’ll be smooth sailing as you begin serving, growing, and selling to your list.
“Overwhelmed” is usually one of the first words I hear when I ask newbie list-builders how they feel about email marketing.
But the truth is that building an email list doesn't have to be overwhelming – especially if you have a proven, step-by-step system to follow (deetz on that below!). Truly, a few emails a month can make a huge difference in your bottom line!
And one of the best things about email marketing is that you can automate the selling process so it’s happening every single day while you’re off conquering the world.
Before long, your email strategy will be an integrated, intuitive part of how you run your business and you'll wonder why you ever felt overwhelmed!
It’s time to kick your inner mean-girl to the curb. Why? Because you have an important message to share with the world, babe! You have knowledge and stories and expertise that can change people's lives. For real!
Yes, it might feel scary to put yourself out there, to open up, to be vulnerable… but the impact you’ll create will be oh so worth it. Plus, the more you practice writing emails and sharing your story, the easier it'll become.
Remember: There are people out there who are praying for the exact thing you have to offer. It’s your duty to step up, be brave, and share the magic that’s inside of you.
When you think of “sales”, your brain probably conjures up the image of a pin-striped-suit-wearing used car salesman à la Danny DeVito in Matilda, right? But here’s the good news: Selling does NOT have to be icky.
In fact, selling is a natural and necessary part of running a business. Without sales, you don’t have a business.
Your products, your programs, your packages — these are the ways you're going to change people’s lives. And it’s your job to share them with as many people as possible so you can create the impact you're here to make.
It's your duty to learn how to properly sell your paid offerings, not only so you can make more money in your business but so that you can change more people's lives!
I've taken all the best email marketing strategies that helped me grow my list to 5K subscribers and have five-figure launches solely through email marketing…
(The same strategies that have helped my clients and students have their own five-figure launches and $10,000 months, too!)...
And compiled them into a step-by-step system for growing, nurturing, and profiting from your email list, even if you’re starting from scratch.
The Hot List doesn’t just teach you how to get more people signing up for your email list.
It also teaches you how to SERVE and SELL to your subscribers in a thoughtful, intentional, not-a-drop-of-sleaze-in-sight kinda way.
You’re a smart cookie, so I know you don’t want your email list to be yet another expense on your biz bookkeeping spreadsheet that isn’t making you any money in return.
The Hot List is your proven roadmap for effective, stress-free email marketing that actually moves the needle in your business — to the tune of more love letters from your subscribers, more impact, and more sales month after month.
Shows you how to make your email list an effortless and integrated part of your overall marketing strategy so that it doesn’t take up a ton of extra time each week.
Takes you by the hand and walks you through every single tech tool you'll need to set up, grow, and successfully sell to your email list.
Eliminates all the list-building stress, confusion, and overwhelm by giving you a step-by-step roadmap for email list success and profits.
Is packed with prompts, templates, and swipe files so you never have to worry about what to say in your emails or stress over whether people will want to read them.
Gives you plug-n'-play templates for launching a new offering to your email list and setting up automated sales funnels so you can start making money in your business even when you’re not working.
The Hot List is an online course with 7 modules delivered over 7 weeks.
A fresh module drops every Monday morning, starting with Module 1 on July 8th.
Each module is designed to be completed within a single week, so while you’ll be moving through the program at a totally doable pace, your list will be growing at lightning speed.
Your opt-in freebie is the heart of your entire list-building system and can make or break your success.
In our first module, you’ll follow my signature 4-step formula for quickly creating an opt-in freebie that your audience goes crazy for, so that you don’t have to guess at what works and can totally nail it on your first try.
By the end of Week 1, you’ll have an irresistible freebie, a high-converting landing page, and an always-gets-opened freebie delivery email — so that you’re ready to wow your new subscribers and turn them into immediate fans.
The psychology behind why some freebies flop while others can’t be downloaded fast enough — and how to make yours completely irresistible to your target audience
The 4 key elements you MUST include on your freebie’s landing page if you want people to stop, take notice, and hand over their email address
The exact template I use to write my freebie delivery emails that ensures the email gets opened, the freebie gets downloaded, and your subscribers take immediate action (because the quicker they get results, the sooner they’ll want to purchase your paid stuff!)
With your freebie in place, it’s time to write a welcome series that woos your new subscribers and gets them excited to open all of your future emails (yep, even the sales ones!).
In this module, you’ll use a customizable template to craft a 5-email welcome series that sounds like you, clearly articulates the value you can provide, and primes your new subscribers to take action.
By the end of Module 2, you’ll have created a brand voice guide that makes writing all of your emails a total breeze, identified your business’s profit-worthy promise so you can deliver your elevator pitch like a pro, and written an engaging welcome series that generates dozens of excited replies from your new subscribers.
The two behind-the-scenes documents you MUST create to ensure every email you write sounds friendly, fun, and personable — just like you
How to craft the high-impact, extra-magical phrase that will have your dream subscribers flooding your email list, your sales pages, and your paid offerings
Get your hands on the Warm ‘Em Up Welcome Series Template and swipe file to help you quickly create a welcome series that captivates and converts (to the tune of more traffic, more social media followers, and more sales. Cha-ching!)
Now that you’ve had some practice writing wow-worthy emails, it’s time to turn your attention to your weekly newsletters.
In this module, you’ll learn when to send out your newsletters, exactly what to say in them, and how to integrate your newsletters into your overall content marketing plan — making it 10x faster for you to decide on topics and create content for all of your emails in the future.
By the time we wrap up Module 3, you’ll have an intentional, needle-moving 30-day content plan in place, enough newsletter ideas to fill up your content calendar for the next 6 months, and your first swoon-worthy newsletter will be boppin' its way over to your subscribers’ inboxes.
Learn the 2 key things people consider when making that split-second decision to open an email or pop it in the trash (and how you can use this knowledge to your advantage to get your emails opened)
How to brainstorm a month’s worth of content ideas for your business in under 20 minutes (and make sure every piece of content is serving a clear purpose)
The H.E.M.C. formula for crafting value-packed newsletters that generate dozens of responses from your subscribers — and don’t take you three hours to write
A “tripwire product” is the easiest way to get your new subscribers automatically invested in your and your business, making them much more likely to purchase one of your other paid offerings in the future.
In Module 4, you’ll design a need-it-gotta-have-it tripwire product and use it to generate quick and easy revenue in your business, totally on autopilot.
By the time you’ve completed this module, you’ll have created an intentional tripwire product that fits in with the bigger picture of your business goals, and a persuasive mini-sales page that quickly moves people to action.
How to “value stack” your tripwire product to make it absolutely irresistible to your brand-new subscribers
The 4 key elements that MUST be immediately visible when someone lands on your tripwire page if you want to make sales
The 2 secret ingredients for creating a wildly successful tripwire product that sells itself every single day (without these 2 things, your tripwire will flop!)
Your email list foundations are firmly in place and you have a set system for serving and nurturing your subscribers week after week.
Next, it’s time to grow your email list with my top-secret arsenal of quick, easy, and super effective strategies. Oh, and did I mention? Implementing them all will cost you a grand total of $0.00.
By the end of Week 5, you’ll have new subscribers joining your email list every single day without you lifting a finger. Yep, the majority of these list growth strategies are completely set-it-and-forget-it! Perfect for busy business owners like you.
The 5-point checklist for designing a freebie pin that goes viral on Pinterest®, driving tons of traffic to your landing pages on autopilot
How to authentically and consistently share your freebies on FB and IG, making them sound irresistible and attracting the perfect people to your list
The #1 strategy for getting a tidal wave of new eyes on your freebies that nobody’s talking about (seriously, I don't know why more people aren't doing this!)
You’ve served your subscribers with some epic free value, you’ve filled your list with people who are primed to buy, and now, it’s time to start selling. But don’t worry, I’m going to make it super easy (and totally non-sleazy).
In Module 6, you’ll learn the 2 key elements you need for a sellout launch offer, write a sales page that has people saying, “Yep, take my money!”, and set up a 7-email persuasion sequence to turn your subscribers into excited buyers.
My goal is for you to make back 3x what you invested in this course with your very first launch. And with the strategies you learn in Module 6, I know you'll make that happen.
The quickest and most effective way to create a new product that’s perfectly positioned to sell (without working double-time)
The 2 sales psychology hacks you MUST incorporate in your launch if you want people to take action on your offer
A swipe file with the exact launch emails I sent to my own email list that resulted in $10,000 in 5 days
You did it! You crushed your launch, had an awesome revenue boost, and now it's time to automate your cash flow. Enter, your new secret weapon: The sales funnel.
In our final week together, you’ll use my Funnel Template & Topic Generator to craft a series of value-packed, mega-persuasive emails that ends with your subscribers purchasing your paid product, service, or course.
You’ll become a master of testimonials, infuse your funnel with urgency to increase sales, and learn an easy system for continuously boosting your results so your funnel never plateaus.
Learn exactly how to add social proof to your funnel to boost sales in a zero-sleaze kinda way
Get an in-depth insider look at the sales funnel I use in my own business — including the subject lines, delivery timing, and the exact content in each email
Understand which metrics you MUST track to see how your funnel is performing so you can make small tweaks to boost sales month after month
I’ve set up a private Facebook group just for students enrolled in The Hot List (AKA: My #HotListers).
I’ll be in the group every single day answering your questions, giving you feedback, and being a rock-steady cheerleader you can clink glasses with whenever you have a win
By the time you complete The Hot List, your email list will be a finely-tuned sales machine.
The Six-Figure Sales Page Template will help you craft the perfect words for your sales pages so you can entice potential customers to action, position your offer uniquely in the market, and have people scrambling for that “Buy” button.
Tech troubles no more! The List-Building Tech Vault has all the tutorials you could ever need for all the email list tools you'll ever use.
New tech videos are released in The Tech Vault every week to correspond with the strategies you’re learning in that week’s module. Each video is completely step-by-step so you can simply follow along with what’s happening on screen to get all of your tools set up.
I’m so confident in The Hot List system that I offer a 30-day money-back guarantee.
You can take the first few modules of The Hot List for a risk-free test run, and learn how to create an irresistible opt-in freebie, write your warm ‘em up welcome series, and send wow-worthy newsletters to your new subscribers.
If after 30 days you feel I haven’t delivered on my promise, simply send a refund request and a copy of your completed coursework to firstname.lastname@example.org for a full refund.
The entire Hot List training program with 7 modules, the course pre-work, swipe files, templates, and audio files of all the lessons ($1997 value)
Bonus #1. 8 weeks inside the private Facebook group ($397 value)
Bonus #2. The Six-Figure Sales Page Template ($97 value)
Bonus #3. The List-Building Tech Vault ($497 value)
I designed The Hot List so that the action steps inside each module can be completed within one single week.
There is ZERO fluff inside this course — just strategy, action, and a step-by-step system that works (not to mention tons of templates and swipe files to make the entire process as pain-free as possible).
Beyond that, I hand-on-heart promise that the time you invest in building your email list will be the BEST investment you ever make for your business. Even if you’re busy, you really don’t have time not to build an email list.
This course is specifically catered to online entrepreneurs, simply because that's what my area of expertise is. So if you run an in-person business, you'll probably want to check out a different program.
However, if you run an online business — you're a blogger, service provider, course creator, digital product maker, or anything along those lines — I created The Hot List for you and would love to welcome you inside!
Yes! That’s why I created the List-Building Tech Vault as a special bonus.
The Tech Vault includes all of the tech tutorials you’ll need to take action on what you learn inside this program. New tech videos are released in The Vault every week, and each video is completely step-by-step so all you have to do is follow along.
Before you know it, you’ll be wondering why you ever thought the tech stuff was so hard! 😉
Social media is a great business strategy, but truly, nothing tops email marketing. Email has an average conversion rate of 6% (meaning that on average, 6% of your email subscribers will make a purchase when you promote something) whereas the conversion rate for social media is less than 2%.
On top of that, 58% of people check their email every single morning, whereas only 18% check social media (source).
Email marketing has and always will be the best way to get more eyes on your content and to sell more of your paid offerings.
The problem with most email list courses I've seen is that they focus exclusively on how to start and grow an email list, but they don’t teach you how to promote, launch, and sell to your subscribers once you have them.
Basically, they leave you hanging! And you’re stuck paying a hefty fee for an email list that you don’t even know how to profit from.
In The Hot List, we work through my 3-phase S.A.S. system — Serve, Attract, Sell.
In Phase 3, you’ll learn exactly how to create an irresistible offer, launch it to your email list for a quick cash injection, and turn it into an automated sales funnel so you can start making money in your business even when you’re not working.
The Hot List incorporates all of the freshest sales strategies, consumer psychology research, and marketing tactics to ensure your next launch or promotion is a crazy huge success.
You’ll follow the exact framework I use to execute five-figure launches in my own business, and even get an insider look at the sales funnel I use to generate revenue on autopilot.
One new module will drop in your course portal every Monday morning, starting with Module 1 on July 8. There are 3 “pre-work” lessons already waiting for you inside the course platform, so there’s no time to waste!
As soon as you enroll, you lock in lifetime access to everything that's included in the program, including all of the bonuses and any future updates I make to this course.
I’m so confident in your success with The Hot List that I offer a 30-day money-back guarantee.
That means you can take the first three modules for a test run and learn how to create an irresistible opt-in freebie, write your warm ‘em up welcome series, and send wow-worthy newsletters to your subscribers — completely risk-free.
If after 30 days you feel I haven’t delivered on my promise, all you have to do is send a refund request and a copy of your completed coursework to email@example.com to get a full refund.
When you sign up, you get access to:
You’re brand new to email marketing and you want to follow a proven system that works, so you get this whole “list-building thing” right the first time around
You already have an email list but you’re struggling to grow it, and you’re ready to figure out what’s holding you back so you can start attracting more of your dream subscribers
You understand the importance of the three phases of serving, attracting, and selling to your email list (instead of just growing your list but then never knowing what to send in your emails or how to sell to your subscribers)
You’re determined, hardworking, and ready to do whatever it takes to make your business and email list a success (my kinda gal!)
You’re already investing 2-3 hours/week trying to grow your community through other marketing strategies like social media and blogging
You’re worried about shelling out a bunch of cash on an email list platform only to not be able to make any money from your list in return
You know that having an engaged email list will benefit your business and your bottom line, and you’re excited to start building your list as soon as possible
You can’t wait to dive in and set up all of your email list foundations, like your opt-in freebie and welcome series, in the next few weeks
You’re willing to put in the necessary work to build your list and serve your subscribers week after week — and then start selling to your subbies in a totally sleaze-free, feel-good kinda way
We're sorry—you just missed us! Enrollment is now closed.